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Md Delwar Hossain
May 12, 2022
In General Discussion
After Double 11, backed by Tencent's 1st-level resources, learning from Ali through live broadcast, and fission copying and spelling, can turn Special Database the tide in the sinking market? 04 Pinduoduo was born at the end of 2015. At that time, Pinduoduo was faced with the fact that traditional e-commerce user behavior had stabilized. Pinduoduo wanted to expand rapidly, but had to sacrifice product quality to leverage competing users and sinking users through a low-price strategy. This strategy greatly satisfies Special Database human nature. [Take advantage] mentality. In addition, the social dividend of the WeChat ecosystem was still there at that time, and family and friends. Were not very disgusted with the link of bargaining, and there was no 9 yuan and 9 free shipping tissues at home. In just 3 years, it went public and Special Database became a blockbuster. However, the quality of the products is too low, and Pinduoduo has also suffered a backlash. A series of negative words [fake goods, cottages, pirated copies] have been linked to Pinduoduo, and the market reputation has fallen to the bottom. Of course, Pinduoduo thought that he could still be rescued. In 2017, Pinduoduo began Special Database to title TV and variety shows. In addition to user growth, the more important purpose is to improve market reputation and tell users that Pinduoduo has money to invest in advertising, and there are no fakes. This is not enough. In the future, brands such as Apple, Huawei, and Dyson will continue to be introduced to open brand stores, so as to improve the Special Database image of the Pinduoduo platform and hope to occupy the minds of users with genuine products at low prices. In addition, overseas third-party merchants have also been introduced, and they have built their own buyer teams in New York, Paris, Tokyo, Hong Special Database Kong and other regions. Through the cooperation model with suppliers of origin, large-scale purchases are shipped back to China to sell, and purchases are reduced.
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Md Delwar Hossain
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